Lovehoney: TVC

Role: Creative Director & On Set Director
Agency: Skylark Media
Produced by Elle Diamond
DOP: Laura Gallop
Art Dept: Lou Foley

LoveHoney Effect - TV Commercial
At first glance, directing a TV commercial for a sex toy company might seem like an outlier in my portfolio. But my goal was clear—to destigmatize female pleasure in a mainstream, family-friendly way. I wanted to create a PG-rated, lighthearted, and empowering ad about sex that could break taboos without shock tactics. The result? One of the first-ever sex toy commercials to air before the 9 pm watershed in the UK. This was a milestone in shifting societal conversations around female pleasure and an achievement I’m incredibly proud of.

Article featured in the "The Drum": How LoveHoney managed to get a sex toy ad on TV pre-watershed.
https://www.thedrum.com/news/2023/06/13/how-lovehoney-managed-get-sex-toy-ad-tv-pre-watershed