Shelter: Give Home, Give Hope

Role: Director & Producer

Director of photography: Simon Pinfield
Agency: Hurricane Media
Client: Shelter

Shelter: Give Home, Give Hope
This was my directorial debut for Shelter and Hurricane Media, and it presented a unique challenge—telling Omar’s story without revealing his identity. To protect his privacy while still delivering an emotionally powerful campaign, I proposed using an actor to revisit the places where Omar once slept rough. This approach allowed us to recreate the harsh realities of homelessness without causing him distress. My background in art direction helped me use subtle visual storytelling—showing household clutter, toothbrushes, and baby items—to evoke the feeling of a crowded space where Omar felt like a burden. This project reaffirmed my belief in the power of film to drive change, blending creativity and ethical responsibility to tell stories that matter.